program

PCA Connect Asia is an exclusive,invitation-driven gathering of cigar manufacturers, distributors, retailers, duty free & hospitality operators, and industry leaders across Asia-Pacific and beyond.

This initiative is not only a regional activation, but a broader statement of intent—bringing together global expertise and local knowledge to support the professionalisation of a thriving, well-informed, and respected premium cigar ecosystem.

PCA Connect Asia is priced at US$ 500 per person, including all events and networking opportunities.
APPLY HERE
(applications will be evaluated and applicants will be contacted individually)

DOWNLOAD THE PDF VERSION HERE

Recommended hotel: Island Shangri-La Hong Kong - view bottom of this page for information & rates

Welcome Reception Stakeholders Gathering Secret Lunch In-Conversation Gala Cocktail Gala Dinner After-Party Farewell Lunch

Stakeholders Gathering >

welcome RECEPTION

friday 4 december
7pm > 9pm

Welcoming all participants of the ‘PCA Connect Asia’ summit in Bertie, to meet or reconnect around a glass (or a few); nibbles will be provided.
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Bertie ounge, proud holder of the Cigar Journal Trophy of ‘Best Lounge in Asia 2024’, is located in the heart of Central (next to nightlife spot Lan Kwai Fong) and offers the largest selection of New World in Hong Kong.

Dress code: Business Attire

bertie Hong Kong

4th floor, Duke Wellington House, 14-24 Wellington Street, Central, Hong Kong
Whatsapp: +852 6051 1668

www.bertie-hk.com

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< Welcome Reception Secret Lunch >

industry stakeholders gathering

saturday 5 december
10.30am > 12.30pm

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A formal gathering helmed by Joshua Habursky (CEO of the PCA), alongside Ricardo Carioni (Director of International Affairs & Education) open to industry stakeholders who want to exchange with their peers and a respected lobbyist on tobacco restrictions, advocacy and regulations in their respective countries.

Topic: Asian countries tobacco regulations
Overview of individual Asian markets (health warning, tax system, registration, new regulations...) followed by discussions on plain packaging, new regulations, lobbying actions & best practice exchange.

Dress Code: Business Attire

ama italiano restaurant

25th floor, 208 Johnston Road, WanChai, Hong Kong
Tel: +852 2117 9789

www.ama.hk

< Stakeholders Gathering In-Panel Conversation >

secret lunch

saturday 5 december
12.30pm > 2pm

Where the warmth of Roman hospitality offers a lavish artisanal buffet and the thrill of a perfectly curated secret moment.

Ama Ristorante is a boutique Italian restaurant in Hong Kong’s Wan Chai district, specialising in authentic Roman cuisine with fresh, handmade pasta and seasonal ingredients for a modern twist on classic dishes like Amatriciana, curated by Chef Paolo Monti.

Dress Code: Business Attire

ama italiano restaurant

25th floor, 208 Johnston Road, WanChai, Hong Kong
Tel: +852 2117 9789

www.ama.hk

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< Secret Lunch Gala Cocktail >

in-conversation panel

saturday 5 december
3pm > 5pm

Moderated by Joshua Habursky & Ricardo Carioni, this ‘fireside chat’ will be held on the top of the Murray hotel, with an amazing view over Hong Kong.

Topics:
Decoding Japan’s market
(3pm - 3.45pm)
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Realities of Mainland China’s premium market
(3.45pm - 5pm)
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Panel features renowned experts and industry leaders, who will share invaluable insights and comprehensive expertise.

Dress Code: Business Attire

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the murray hotel - rooftop

Popinjays, Rooftop, The Murray Hotel, 22 Cotton Tree Drive, Central, Hong Kong
Tel: +852 3141 8888

www.niccolohotels.com/en/the-murray-hong-kong

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< In-Conversation Gala Dinner >

gala COCKTAIL

saturday 5 december
6.30pm > 8pm

Begin the evening with an exclusive cocktail reception in the elegant confines of the Shangri-La’s Lobster Bar, where distinguished guests gather to toast the art of fine living against the breathtaking panorama of Victoria Harbour and its magnificent lights.

This intimate prelude offers a privileged moment of camaraderie and networking, setting the perfect tone for the sophisticated night that follows.

Dress code: Black Tie

island shangri-la LOBSTER BAR

6th floor (Lobby level), The Island Shangri-La Hong Kong Hotel, Supreme Court Road, Admiralty, Hong Kong
Tel: +852 3141 8888

http://www.shangri-la.com/hongkong/islandshangrila

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< Gala Cocktail After-Party >

gala dinner

saturday 5 december
8pm > 11pm

Join the elite for this exclusive gala dinner on the highest floor of the Island Shangri-La, where leading passionados gather to celebrate alongside an exceptional gastronomic menu crafted by the hotel’s master chefs.
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This stunning evening promises a curated journey through exceptional tobaccos and exquisite culinary pairings, set against the backdrop of Asia’s most dynamic luxury scene.
All 7 Premier Event Sponsors will be proudly showcased!

Dinner will end with fine rums & whiskies; perfect crescendo to an unforgettable night of sophistication and camaraderie.

Dress code: Black Tie

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island shangri-la rooftop

56th floor Rooftop, The Island Shangri-La Hong Kong Hotel, Supreme Court Road, Admiralty, Hong Kong
Tel: +852 3141 8888

http://www.shangri-la.com/hongkong/islandshangrila

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< Gala Dinner Farewell Lunch >

after-party

saturday 5 december
11.30pm > late

Time to let your hair down... or up! Cassio’s outdoor terrace will welcome us for an after-party of delightful sounds.

Nestled in the heart of Central’s Lan Kwai Fong district, Cassio has been a cornerstone of the city’s nightlife for the last 8 years. It has evolved into a versatile space that blends the energy of a nightclub with the sophistication of a social lounge, offering a space that caters to every mood and occasion.

Dress Code: Black Tie

cassio social club

2nd floor, 33 Wyndham Street, Central, Hong Kong
Tel: +852 3792 0129

www.cassiosocialclub.com

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farewell lunch

sunday 6 december
12pm > 3pm

As this weekend is all about good living, we invite you to brunch in Duddell’s exclusive outdoor lounge.

Duddell’s, a one-Michelin-starred restaurant, serves exquisite Cantonese cuisine on a lush terrace in the heart of the business district.

This refined Cantonese lunch includes fresh and unlimited dim-sum served to the table, along with free-flow Veuve Cliquot Brut, Bellini, Negroni, Mimosa, Aperol Spritz, Espresso Martini, beers, house red/white/rosé wine and soft drinks!

Dress Code: Smart Casual

duddell's restaurant

Garden Terrace of the Upper Room, Level 4, Duddell’s, 1 Duddell Street, Central, Hong Kong
Tel: +852 2525 9191

www.duddells.co

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Partner Hotel

Island Shangri-La Hong Kong

Experience the height of Asian hospitality at one of Hong Kong’s most prestigious locations; recognised globally on the Condé Nast Gold List and Tatler’s 101 Best Hotels guide.
Rising to a commanding 56 floors, the Island Shangri-La Hong Kong provides a peaceful escape in the very heart of Hong Kong.
Sweeping views of the iconic skyline, the Peak or Victoria Harbour are a constant source of inspiration in the 544 rooms and suites, each brimming with graceful Asian-inspired décor.

The Gala Dinner will be held in the Island Shangri-La; Bertie, the Murray & Duddell’s are within 10 minutes by taxi.

The Island Shangri-La is offering a special room rate:
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US$ 320 to US$ 385 (depending on room category)
+10% service charge + 3% accomodation tax
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Breakfast is available for US$ 39 +10% service charge + 3% accomodation tax

Please contact us for reservations

island shangri-la hotel

Island Shangri-La, Supreme Court Road, Admiralty, Hong Kong
Tel: +852 3141 8888

www.shangri-la.com/hongkong/islandshangrila

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media partners

CONTACT

Agnès Caër-Piras
agnes@calamansi-designs.com
Whatsapp +852 9168 1502
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