program

PCA Connect Asia is an exclusive,invitation-driven gathering of cigar manufacturers, distributors, retailers, duty free & hospitality operators, and industry leaders across Asia-Pacific and beyond.

This initiative is not only a regional activation, but a broader statement of intent—bringing together global expertise and local knowledge to support the professionalisation of a thriving, well-informed, and respected premium cigar ecosystem.

PCA Connect Asia is priced at US$ 500 per person, including all events and networking opportunities.
APPLY HERE
(applications will be evaluated and applicants will be contacted individually)

DOWNLOAD THE PDF VERSION HERE

Recommended hotel: Island Shangri-La Hong Kong - view bottom of this page for information & rates

Welcome Reception Stakeholders Gathering Secret Lunch In-Conversation Gala Cocktail Gala Dinner After-Party Farewell Lunch

Stakeholders Gathering >

welcome RECEPTION

friday 4 december
7pm > 9pm

Welcoming all participants of the ‘PCA Connect Asia’ summit in Bertie, to meet or reconnect around a glass (or a few); nibbles will be provided.

Dress code: Business Attire

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< Welcome Reception Secret Lunch >

industry stakeholders gathering

saturday 5 december
10.30am > 12.30pm

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A formal gathering helmed by Joshua Habursky (CEO of the PCA), alongside Ricardo Carioni (Director of International Affairs & Education) open to industry stakeholders who want to exchange with their peers and a respected lobbyist on tobacco restrictions, advocacy and regulations in their respective countries.

Topic: Asian countries tobacco regulations
Overview of individual Asian markets (health warning, tax system, registration, new regulations...) followed by discussions on plain packaging, new regulations, lobbying actions & best practice exchange.

Dress Code: Business Attire

< Stakeholders Gathering In-Panel Conversation >

secret lunch

saturday 5 december
12.30pm > 2pm

Where the warmth of Roman hospitality offers a lavish artisanal buffet and the thrill of a perfectly curated secret moment.

Dress Code: Business Attire

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< Secret Lunch Gala Cocktail >

in-conversation panel

saturday 5 december
3pm > 5pm

Moderated by Joshua Habursky & Ricardo Carioni, this ‘fireside chat’ will be held with an amazing view over Hong Kong.

Topics:
Decoding Japan’s market
(3pm - 3.45pm)
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Realities of Mainland China’s premium market
(3.45pm - 5pm)
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Panel features renowned experts and industry leaders, who will share invaluable insights and comprehensive expertise.

Dress Code: Business Attire

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< In-Conversation Gala Dinner >

gala COCKTAIL

saturday 5 december
6.30pm > 8pm

Begin the evening with an exclusive cocktail reception in the elegant confines of a 5-star hotel, where distinguished guests gather to toast the art of fine living against the breathtaking panorama of Victoria Harbour and its magnificent lights.

This intimate prelude offers a privileged moment of camaraderie and networking, setting the perfect tone for the sophisticated night that follows.

Dress code: Black Tie

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< Gala Cocktail After-Party >

gala dinner

saturday 5 december
8pm > 11pm

Join the elite for this exclusive gala dinner on the highest floor of a 5-star hotel, where leading passionados gather to celebrate alongside an exceptional gastronomic menu crafted by the hotel’s master chefs.
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This stunning evening promises a curated journey through exceptional tobaccos and exquisite culinary pairings, set against the backdrop of Asia’s most dynamic luxury scene.
All 7 Premier Event Sponsors will be proudly showcased!

Dinner will end with fine rums & whiskies; perfect crescendo to an unforgettable night of sophistication and camaraderie.

Dress code: Black Tie

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< Gala Dinner Farewell Lunch >

after-party

saturday 5 december
11.30pm > late

Time to let your hair down... or up! A night club’s outdoor terrace will welcome us for an after-party of delightful sounds.

Dress Code: Black Tie

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farewell lunch

sunday 6 december
12pm > 3pm

As this weekend is all about good living, we invite you to brunch in an exclusive outdoor lounge.

This refined Cantonese lunch includes fresh and unlimited dim-sum served to the table, along with free-flow Veuve Cliquot Brut, Bellini, Negroni, Mimosa, Aperol Spritz, Espresso Martini, beers, house red/white/rosé wine and soft drinks!

Dress Code: Smart Casual

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Partner Hotel

Island Shangri-La Hong Kong

Experience the height of Asian hospitality at one of Hong Kong’s most prestigious locations; recognised globally on the Condé Nast Gold List and Tatler’s 101 Best Hotels guide.
Rising to a commanding 56 floors, the Island Shangri-La Hong Kong provides a peaceful escape in the very heart of Hong Kong.
Sweeping views of the iconic skyline, the Peak or Victoria Harbour are a constant source of inspiration in the 544 rooms and suites, each brimming with graceful Asian-inspired décor.

The Gala Dinner will be held in the Island Shangri-La; Bertie, the Murray & Duddell’s are within 10 minutes by taxi.

The Island Shangri-La is offering a special room rate:
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US$ 320 to US$ 385 (depending on room category)
+10% service charge + 3% accomodation tax
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Breakfast is available for US$ 39 +10% service charge + 3% accomodation tax

Please contact us for reservations

island shangri-la hotel

Island Shangri-La, Supreme Court Road, Admiralty, Hong Kong
Tel: +852 3141 8888

www.shangri-la.com/hongkong/islandshangrila

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media partners

CONTACT

Agnès Caër-Piras
agnes@calamansi-designs.com
Whatsapp +852 9168 1502
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